Event: KGO Radio Cure-A-Thon

April 17, 2008 8:50:31 PM PDT
An 8-year-old Leukemia survivor shares his inspirational story and urges us all to do what we can to help by participating in the KGO Radio Cure-A-Thon.

KGO Radio is hosting a big event in March that you don't want to miss. You'll hear great entertainment and have the opportunity to bid on some fabulous items.

About the KGO Radio Cure-A-Thon:

Every five minutes, someone is diagnosed with blood cancer. Every ten minutes, someone dies from blood cancer.

The Leukemia & Lymphoma Society's 28th Annual KGO Cure-A-Thon is a live pledge event that airs on KGO radio 810AM benefiting The Leukemia & Lymphoma Society. The 24 hour KGO Cure-A-Thon will take place on March 28th and 29th, 2008 - from 7:00 p.m. to 7:00 p.m.

The KGO Cure-A-Thon features KGO Radio hosts, musical and theatrical entertainment and informative interviews. The program also includes a live auction, a highlight with listeners and a crucial aspect of the program. Listeners are encouraged to call (800) 810-CURE. Volunteers are on hand to answer phones and take pledges from listeners. 100% of the money raised goes directly to cancer research. Recent research successes have led to several important new drugs and new uses for existing drugs which have greatly improved cure rates or remission duration for patients with leukemia. In addition to research, The Leukemia & Lymphoma society also offers a variety of patient services including educational programs, financial assistance, support groups and community services for individuals living in Northern California.

Since 1981, the Cure-A-Thon has grown dramatically, raising more than $15.3 million thanks to the generosity of the KGO listeners and the dedication of the KGO staff. Throughout the years, hundreds of dedicated volunteers and generous supporters have contributed to the continued and growing success of this unique fundraising event. This year KGO hopes to raise $1 million for The Leukemia & Lymphoma Society and its mission to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families.

For more information, visit: kgo.radiothon.org


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