Bay Area cyclists riding to Vegas

September 18, 2008 9:04:19 AM PDT
A group of bicyclists left the South Bay Thursday morning on a long ride for a very good cause. The distance: 660 miles; the cause finding a cure for breast cancer.

The Specialized Bike headquarters in Morgan Hill is the starting point for the 660 mile ride -- 17 strong and dedicated riders are pedaling their way to Las Vegas for an industry bike show and all the sweat dripped along the way certainly goes toward a good cause.

This year's ride to the Vegas bike show is dedicated to raising awareness and also financial support for the fight against breast cancer. The group includes Specialized employees, dealers, and even some media. The course covers between 100 to 150 miles a day climbing thousands of feet. The Specialized Company is donating $1,000 per rider to Susan G. Komen for the Cure Foundation.

The five-day journey will be a grueling ride, that winds its way up over Mt. Hamilton, Tioga Pass and through Death Valley -- all worth the effort they say:

"We'll be donating a minimum of $250,000 this year through the sales of limited edition helmets, gloves, shoes and bicycles that will be donated to the Susan G. Komen for the Cure Foundation. And in addition to that, Mike Sinyard, the founder and president, is donating $1,000 per rider on this event to kind of kick it off and bring awareness to the cause," said Ben Capron, Specialized.

This year the Specialized Company has also been creating limited edition women's bikes and equipment that benefit the Komen Foundation, by contributing 10-percent of the retail sales of the women's products-- a minimum of $250,000 will be donated.

The public can follow their progress through daily blogs at www.specializedriders.com

The group is expected to reach Las Vegas on Tuesday, Sept. 23rd a great effort as we head into October, which is Breast Cancer Awareness Month.


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