Sweet strawberry cupcakes

September 25, 2008 4:30:16 PM PDT
People wait in line for cupcakes from Sprinkles Cupcakes, a cupcake shop with a new store location in Palo Alto. Co-owner and pastry chef Candace Nelson shares a recipe for strawberry cupcakes.

Sprinkles Strawberry Cupcakes
Makes 1 dozen

1 ½ cup all-purpose flour, sifted
1 tsp baking powder
½ tsp baking soda
¼ tsp kosher salt
4 oz unsalted butter, at room temperature
1 cup granulated sugar
1 large egg, at room temperature
2 large egg whites, at room temperature
¼ cup whole milk, at room temperature
¼ cup pureed strawberries (use all-natural frozen that have been thawed)
1 tsp pure vanilla extract

Preheat oven to 350 degrees

Fill a 12 cup cupcake pan with cupcake liners

Whisk together flour, baking powder, baking soda and salt. Set aside

Add vanilla and strawberry puree to milk and set aside

In standing mixer, cream butter and sugar on medium-high speed until light and fluffy

Slowly add egg and egg whites and mix on medium speed until blended

With mixer on low speed, add half the flour mixture until just blended

Add milk mixture and mix just until blended

Add remaining flour mixture and mix just until blended. Scrape down bowl to make sure entire mixture is smooth.

Divide batter between 12 cupcake cups and bake for approx 22 minutes or until tops are just dry to the touch

Sprinkles Strawberry Frosting
Frosts 1 dozen

2 sticks (½ lb) unsalted butter, firm but not cold
1/8 tsp kosher salt
3 ½ cups confectioners sugar, sifted
½ tsp pure vanilla extract
2 tbsp pureed strawberries (use all-natural frozen that have been thawed)

Beat butter and salt on medium speed until light and fluffy

Reduce speed and gradually add confectioner's sugar and beat until incorporated

Add vanilla and strawberry puree and mix until blended. Do not overmix, or the frosting will incorporate too much air. The consistency should be dense and creamy, like ice-cream

About Sprinkles:
Sprinkles Cupcakes are a deliciously sophisticated update on an American classic. Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients, including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla, fresh bananas and carrots, real strawberries and natural citrus zests. Sprinkles Cupcakes contain no preservatives, trans fats or artificial flavors. Sprinkles offers more than 20 tantalizing flavors from simple vanilla to creative chai latte to satisfy every sweet tooth. Topped with Sprinkles trademark modern dots, rich chocolate sprinkles from France or seasonal sugar decorations, Sprinkles Cupcakes are both playful and elegant perfect for occasions of any kind.

When Candace and Charles Nelson first opened Sprinkles in April 2005, everyone said they were crazy. Low carb mania was at its peak, and the idea of a cupcakes-only bakery in the middle of thin city seemed an unlikely success story. Despite naysayers, they sold out within hours of opening, and sales haven't slowed since. Today, Sprinkles is known as much for its long lines and devoted fans as for its delicious cupcakes. Sprinkles is credited with inspiring a national cupcake craze as reported by the New York Times, USA Today, the Today Show and Nightline.

Sprinkles cares about its community, a philosophy reflected in its purchasing decisions and commitment to local charities. Sprinkles bakery boxes, plates, napkins, shopping bags and giftboxes are made from recycled materials. Sprinkles donates regularly to charities and events supporting worthy causes and gives all daily leftover cupcakes to local food banks.

Bay Area Ties:
Co-owners Candace and Charles Nelson set their sights on the Bay Area, and Palo Alto in particular. Before swapping dotcoms for modern dots, the Nelsons, two former tech investment bankers, racked up long hours in Silicon Valley boardrooms crunching numbers (and dreaming about cupcakes). In fact, rumor has it that Sprinkles was conceived during one particularly grueling drafting session just minutes away from Sprinkles newest locale.

Sprinkles Palo Alto will also offer a new tree decoration (available in red and green), created exclusively for the Stanford community. Artful decorations aside, one thing is for sure: one bite of a Sprinkles Cupcake and you too will be hankering for more!

New Palo Alto Location
393 Stanford Shopping Center (enter at Sand Hill Road)
Palo Alto, CA
650-323-9300
Website: www.sprinklescupcakes.com


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