Fantastic freebies just for being you

February 5, 2009 5:27:47 PM PST
Women are powerful consumers and natural conversationalists, whose opinions steer the consumer market. Why not get stuff for your opinion? Word of Mouth marketing works by giving consumers (and most target women) products, in exchange for their opinions. Founder and CEO of BzzAgent, Dave Balter, has ideas on how you can take advantage of this trend and get freebies in the process.

Why do people join BzzAgent?

People join WOM campaigns like BzzAgent because they like to participate in frequent word-of-mouth campaigns so they can:

Have access to and knowledge of products before other people.

Engage in productive, meaningful two-way communication with major brands and companies. Their voice will be heard!

Receive special offers and discounts, both for themselves and friends

What do Agents do?

Agents participate in word-of-mouth campaigns to discover new products or connect with brands they already love.

In other words: Agents try a product or service, then naturally share their honest opinions about it with others. They then tell BzzAgent about those word-of-mouth interactions (both the positive and the negative) by submitting BzzReports on the website. Agents then get a personalized response to each report, with feedback, thanks and encouragement.

Why Women?

Women are powerful consumers and natural conversationalists who control the majority of household spending. Moms are especially an influential consumer group because they influence purchase decisions of other moms and friends. Overall, pregnant women and new moms engage in one-third more word-of-mouth conversations per day than women in general or consumers as a whole, and almost two-thirds of their conversations include brand recommendation. (Keller Fay Group and BabyCenter.com study)

How does someone looking into these services know which are legit, and which are scams?

Ground rules were needed to ensure ethical business practices as the WOM industry grew. In 2004, Dave helped found the Word of Mouth Marketing Association (WOMMA), which has since become the official trade association. Those interested should be aware that a reputable company will NEVER make you pay to be a member, and should a campaign involve a fee, it must be expressly disclosed in order for a member to be able to join.

Website: http://www.bzzagent.com

Other WOM sites include: She Speaks (http://www.shespeaks.com) which is specifically for women, and House Party (http://www.HouseParty.com) which is catered to freebies to host a party in order to promote a product.

ABOUT DAVE BALTER:

Dave Balter is the founder and CEO of BzzAgent, Inc., the advertising industry's only cross-continental word-of-mouth media channel. He launched BzzAgent in 2002, and today a half-million consumers have joined the company's network, which spans North America and the United Kingdom. Since its launch, BzzAgent has been featured everywhere from the CBS Evening News to the BBC to The New York Times Sunday Magazine.

Dave co-founded the Word of Mouth Marketing Association (WOMMA), and he currently serves on its Executive Council and as Chair of the Association's International Committee. He is also a founding member of the Social Media Advertising Council (SMAC), designed to set industry standards for buying and measuring marketing in social media. The author of two books on the subject, Grapevine and The Word of Mouth Manual: Volume II, Dave lectures around the world on trends in word of mouth and social media.

BzzAgent is the subject of two Harvard Business School cases, and in 2007 the university dubbed him one of Boston's "Hottest Technology CEOs." In 2008, Dave was recognized as a Future Legend by the AdClub and he was named to the "40 under 40" list by The Boston Business Journal and Advertising Specialty Institute. Dave also sits on the advisory boards of Crowdsprout, a collaborative commerce start-up, and the Boston Boys & Girls Club Marketing and Communications Committee.

ABOUT BZZAGENT:

BzzAgent has a growing network of a half-million consumer volunteers - or "BzzAgents." They have about 10,000 BzzAgents alone in the Bay area. They have conducted over 500 word-of-mouth marketing programs for major brands including Sonicaire, Barilla, Aveeno and Silk Soymilk. BzzAgents have spread word of mouth to more than 113 million friends and family members.

BzzAgent is a word-of-mouth media network powered by a half-million people. They pair consumers with products and supply digital tools that make widespread opinion-sharing easy, regardless of the medium. This unique combination of people and platform accelerates measureable word of mouth and fosters sustained advocacy. For more information on the company visit http://www.bzzagent.com .


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