Stores helping teens stay stylish

March 16, 2009 6:12:22 PM PDT
Buying fashionable clothes for teens and younger kids is becoming a problem in this economic environment. But, one East Bay store is making style easier to attain.

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The store in Dublin specializes in designer and brand name goods that are sold at around 70% off the retail price.

Plato's Closet is stocked with name brands and good deals. The store is aimed at tweens, teens and young adults, and the clothes for sale there reflect that with brands like Forever 21, Wet Seal and Abercrombie. And, the prices are about 30 percent of retail.

"Excellent. Excellent. You can't beat it anywhere," is how one shopper described the store.

The clothes are used, at least officially. Plato's looks for items that were bought but seldom or never worn, gifts that just did not quite fit, and other items of that sort.

With many in this age group growing out of clothes rather than wearing them out, it is often hard to see any wear.

"We buy and sell brand named teen clothes. It is one of the few places where you can buy, sell or trade. Our customers come in and they bring in the stuff that either they don't want, don't fit or just doesn't look good on them anymore, and sell it to us," explained Linda Fong.

But, the clothes could look good on others and the prices look good too.

"I like to shop at Nordstroms and right now with the economy the way it is, I can come here and get something that doesn't cost so much but still is nice? The prices are great. I just got some Mudd shoes for six bucks? a very good deal," said Ellora Diehl.

Plato's is a franchise made up of individually-owned stores in the Bay Area including San Mateo, Santa Rosa, Modesto and Monterey.

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