Custom hot rods for toddlers

June 2, 2009 11:53:25 AM PDT
There is an East Bay company determined to make a baby stroller something that even macho men want to do. It's called The Roddler and it's a hot rod for toddlers.

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If you're a new dad with a need for speed, you need one of these -- a Roddler.

"Something that looks fast and is not even moving and I think that's what's really cool," said Joe Iacono, president of Kid Kustoms.

Iacono has worked for Ford Racing and Shelby of America and others. Racing is in his blood. But when Joe, close to starting his own family, saw the strollers dads are pushing around the streets, he hit the brakes.

"I really wanted to create something that was very streamlined, sexy and modern -- for the modern dad," said Iacono.

In one sense, these Roddlers are a tribute to the past to the glory days of American car makers -- rock solid construction. Roddlers are also an optimistic look at the future -- to the end of our throwaway society.

"What happened to companies that make stuff that lasts? Stuff that's versatile too, you can change it but it lasts and this stuff that will be in your family forever," said Iacono.

When your child outgrows the Roddler, no problem, you buy a kit and convert it into a tricycle and you can customize these babies. Nicole Ritchie, Jerry Seinfeld and Lebron James have all purchased one. For Lebron, getting a Roddler was a slam dunk.

"He had DVD navigation, full leather, custom two-tone paint with flames -- it was a really cool paint job," said Iacono.

Price? About $1,000 for the basic model. Lebron paid $5,000 for all the bells and whistles. The tricycle by itself costs about $400, the wagon is extra. Quality does not come cheap.

For more information:
http://www.kidkustoms.com/MODLES.html

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