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Selling cars online isn't groundbreaking, but this is the first time the dealers are being looped in this way to shoppers; at least 225 of California's 250 GM dealers are participating. The dealers and eBay think that shoppers will like the option of avoiding that awkward in person bargaining.
"For the first time they will be able to see what amounts to a virtual showroom of California dealer GM inventory and they will be able to shop across models and across dealerships. They will be able to do it from the convenience of their own home," said eBay Motors Vice President Rob Chesney.
"The person that is shopping the Ford store and the GM store will have more time to negotiate with us through eBay in their home comfort level, sitting in a living room. So the biggest fear is negotiations with customers," Dublin GM dealer Inder Dosanjh.
GM and eBay are expecting huge success in California followed quickly by a nationwide rollout. The California trial goes until September 8th.
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