Bottled water considered "luxury," sales drop

August 31, 2009 6:05:54 PM PDT
The bottled water industry is drying up, at least a bit. It is a luxury consumers are giving up in this economy.

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The Wall Street Journal reports sales of bottled water are down about 6percent from last year.

So now, bottlers are lowering prices to boost sales.

In the first quarter of 2009, bottled water brands sold for an average of $1.35 a gallon, down more than 30 percent from $1.94 per gallon in 2001.

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