Levis, Goodwill team up for donated clothing

October 21, 2009 11:55:04 AM PDT
A popular jeans company is taking an unusual approach to get people to clean up the environment.

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Levi Strauss and Goodwill announced a new initiative today called A Care Tag For Our Planet.

Along with cleaning directions, the company will soon be putting a message about donating unwanted clothes on the care tag.

Its goal is to put billions of pounds of unwanted clothing to good use instead of into a landfill.

It is estimated that almost 24 billion pounds of clothing end up in landfills every year in the United States.

The new care tags will be available early next year.

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