Chronicle unveils new glossy look

November 9, 2009 8:06:38 PM PST
The San Francisco Chronicle got a new look Monday.

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It is now the first major daily to be published on glossy paper -- almost like you would see in a magazine.

The high-quality paper will be used for the front pages of each section, and some of the feature sections in their entirety.

The Chronicle is losing circulation faster than any other major U.S. newspaper and hopes the new paper design will attract both readers and advertisers.

The new paper is still recyclable.

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