Inside look at Cirque du Soleil's OVO

November 13, 2009 4:11:45 PM PST
Janelle Wang gets a sneak peek inside Cirque du Soleil's new show OVO.

Proudly presented by iShares, OVO will perform under the trademark blue-and-yellow Grand Chapiteau (Big Top) at AT&T Park in San Francisco (corner of Third St. and Terry A. Francois Blvd) and at the Taylor Street Bridge in San Jose (corner of Taylor Street & Highway 87).

Opening in San Francisco on Friday, November 27, 2009 and in San Jose on Thursday, February 4, 2010 for a limited engagement

Tickets to the general public are now available. Just visit http://www.cirquedusoleil.com/en/shows/ovo or at 1-800-450-1480.

The name

The name OVO means "egg" in Portuguese. This timeless symbol of the life cycle and birth of numerous insects represents the underlying thread of the show. Graphically, OVO hides an insect in its name: The two letter "Os" represent the eyes while the letter "V" forms the nose.

About OVO

OVO is a headlong rush into a colorful ecosystem teeming with life, where insects work, eat, crawl, flutter, play, fight and look for love in a non-stop riot of energy and movement. The insects' home is a world of biodiversity and beauty filled with noisy action and moments of quiet emotion.

When a mysterious egg appears in their midst, the insects are awestruck and intensely curious about this iconic object that represents the enigma and cycles of their lives.

It's love at first sight when a gawky, quirky insect arrives in this bustling community and a fabulous ladybug catches his eye - and the feeling is mutual.

OVO is overflowing with contrasts. The hidden, secret world at our feet is revealed as tender and torrid, noisy and quiet, peaceful and chaotic. And as the sun rises on a bright new day the vibrant cycle of insect life begins anew.

Cast and acts

The cast of OVO comprises 54 performing artists from 13 countries and director Deborah Colker, a renowned choreographer, has integrated dance movements into many of the numbers in the show. Deborah Colker is the first female Director at Cirque du Soleil.

OVO features many acrobatic acts including a stunning flying trapeze act: Six flyers fly as high as 14m, making this act the biggest of its kind ever presented under a Grand Chapiteau by Cirque du Soleil. This act is the most difficult in the world to execute in terms of the distance between stations. It combines many circus disciplines: banquine, Russian swing and swinging chair. The finale features 20 artists running; jumping and leaping straight up an 8m vertical wall.

Cirque du Soleil

Cirque du Soleil is celebrating its 25th anniversary in 2009. From a group of 20 street performers at its beginnings in 1984, Cirque is now a major Quebec-based organization providing high-quality artistic entertainment. The company has more than 4,000 employees from over 40 different countries, including 1,000 performing artists.

Cirque du Soleil has brought wonder and delight to almost 90 million spectators in over 200 cities on five continents. In 2009, Cirque du Soleil will present 20 shows simultaneously throughout the world. The company has received such prestigious awards as the Emmy, Drama Desk, Bambi, ACE, Gémeaux, Félix and the Rose d'Or de Montreux. Cirque du Soleil's International Headquarters are in Montreal, Canada.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

The Bug Dance Campaign

OVO is a feel good show with the energy and dynamism resulting from the Brazilian influence, so we wish to take that energy on the streets of San Francisco and allow patrons not only to interact with the brand but also to experience the dynamism of OVO!

During the promotional period, a promotional squad dressed in the colors of OVO, will be interacting with people to inform them on the show and invite them to enter a contest.

Contest:

People will be invited to learn a few dance steps and perform a little choreography on the spot which will be filmed by the squad. The videos will then all be posted on a promotional microsite and the population of San Francisco will be invited to vote for the best "dancer" of the week. Our weekly winner, chosen by the public, will win tickets to OVO.

By participating in the weekly contest, all participants who will have their video posted on our microsite will automatically be included in the finale draw and run the chance to win the grand prize to live a Cirque du Soleil VIP experience for the winner and three (3) of his friends.

Once people will have registered, they'll get the info on the date and the place of the event and they'll also access a video to learn the steps and start rehearsing with friends and family.

For more information, visit www.thebugdance.com


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