Reality programming goes to the web

About If I Can Dream

It is the first of a new generation of post reality entertainment. It will document the authentic story of five young people who dream of success in Hollywood, revealing every moment of triumph and struggle along the way.

If I Can Dream will allow viewers to interact with the individuals and narrative in real time and offer open access to an entertainment experience in a way that has not been attempted before. It will launch across multiple platforms including online, radio, TV and mobile handsets from early 2010.

It will be seen live 24/7 at www.ificandream.com with a recap show available for viewers around the world at the end of each week on www.hulu.com.

The storyline of If I Can Dream will be driven by the real life narrative of the lives of the individual members, so when one of them leaves -- to go on tour, to shoot a part in a movie, because they've been dropped or simply because they want out, their place will be taken by a new hopeful who will be chosen by the public via an open audition process.

Viewers around the world will have the opportunity to audition on MySpace for the chance to make it to Hollywood and live in the If I Can Dream House at www.myspace.com/ificandream

For more information visit www.ificandream.com

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