Nike airs Tiger Woods TV ad featuring late father

April 7, 2010 12:00:00 AM PDT
Nike confirms it is airing a TV commercial Wednesday featuring Tiger Woods and the voice of his late father, an edgy move that calls out his personal problems on the eve of his return to competitive golf.

The ad is to air on ESPN and the Golf Channel just one day before the Masters begins.

In the stark, black-and-white ad, Woods looks directly into the camera without speaking while a recording of his late father is heard, speaking about taking responsibility.

"Did you learn anything?" Earl Woods says.

Woods is returning to golf after a leave that followed revelations of infidelities and a stint in rehab.

Nike Inc. is one of the few sponsors to stand by Woods during his troubles.


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