Study: Shoppers likely to buy from white sellers

July 20, 2010 12:00:00 AM PDT
A new study out of Stanford finds online shoppers are more likely to buy from white sellers.

Two Stanford researchers posted ads on local classified advertising websites across the United States.

The ads offered the latest version of the iPod nano for sale, with each ad containing a photo of either a dark skinned or light skinned hand holding the music player.

The ads with a black hand got 13 percent fewer responses and were offered less money.


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