BART to consider selling more advertising space

September 23, 2010 5:42:34 AM PDT
BART is looking for additional revenue. Its board is set to meet today to consider selling more advertising space at its stations and on its trains.

Among the options -- selling the naming rights to stations, adding television monitors in stations and trains, and putting more wrap-around ads on the outside of trains to raise extra cash.

BART was one of the few transit agencies in the nation to end the fiscal year with a budget surplus.

But BART's board says they need to develop new revenue sources to deal with projected future budget shortfalls.


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