Best Buy is having its own pre-Thanksgiving sale this weekend. But the magazine says some of the promised discounts are based on the manufacturer's suggested retail price and not the price the store is currently charging.
Thus, a Blu-ray player with an advertised savings of $60 might only have a true savings of $10 according to Consumer Reports.
But other discounts were better including an HD camcorder being sold for $175 with a true savings of $125.
The bottom line, don't take anything at face value.
Consumer Reports says they will scrutinize sales of other retailers as it goes through the holiday season.