Guess who's at the top of a lot of people's Christmas lists this year -- themselves.Consumer experts say the last few years, folks have cut co-workers, baby sitters, teachers and themselves from their lists. But, this year self gifting is up four percent. That's the biggest jump the retail industry has seen in at least six years. Fifty seven percent of holiday shoppers are buying for themselves this year. So, how much are shoppers spending on themselves? The average price is about $107.