Walmart to launch 'tween' make up line

January 27, 2011 4:30:30 PM PST
You may not recognize the tween that might live next door to you, or maybe even in your own home.

Walmart has come out with its line of tween make up. The use of mascara by tweens has almost doubled from 10 percent in 2007 to 18 percent in 2009. Girls we talked to love it, but one psychiatrist isn't so positive.

"The use of make up in some way can be addictive. And what these children would be addicted to is the pursuit of perfection. The superficial, skin deep, I'm only as good as I look," psychiatrist Dr. Henry Paul said.

Tweens spend roughly $24 million a year on beauty products.

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