Video game retailer GameStop says women buy half the games it sells and 44 percent of those women want something more than exercise or music games.
"Christmas morning I woke up and I had Barbie house and my little brother got the Nintendo 88. And I loved my Barbie House, don't get me wrong, but there are nothing quite as satisfying as destroying him at Duck Hunt," said video game player Alexa Ruiz.
"Women want a good game. Women want a game that plays well, that maybe has a good story to it. They want the same things," said graphic designer Jessica Nida-Wrigth.
Nida-Wright has been working in the industry for two years and says women like her are getting into the industry and plan to stay there.