Snuggling, cuddling, whatever you call it, 29-year-old Jackie Samuel charges $60 an hour to do it. She's made it clear her business, "The Snuggery," is not about sex, but about relaxation and physical comfort.
She's also working without a license, but that's only because there isn't one.
"I thought, I need to kind of validate my position," Samuel said. "I need some kind of certification or license to show I'm a qualified cuddler, but I couldn't find anybody else who was doing what I was doing so I decided to just start."
Studies do show cuddling reduces stress and blood pressure.
