Creator Kim Aschauer created the $25 "facelift bungee" after she couldn't afford plastic surgery for her son's wedding.
Inside the little jar are two combs and a bungee cord.
Women make two braids and then attach the cord around their head, pulling their skin tighter.
Loyal customers say it takes less than a minute to attach and take off, and it takes 10 years off their face. The possible downside is a ponytail headache.