The ad said, "If Baltimore returns the opening kickoff of either half for a touchdown everything you buy at Gardiners' super sale before 3 p.m. on Sunday will be free."
The odds were with Gardiners since there have been very few kickoffs returned for touchdowns in Super Bowl history. But Jacoby Jones ruined that, with his record tying 108-yard kickoff return to start the second half and that cost the store big time -- $600,000 worth of furniture.
"Nobody was more surprised than I was when the second half opened and Jacoby Jones runs the kickoff for a touchdown and within seconds my phone was ringing," said Gary Mullaney from Gardiners Furniture.
"I was screaming so loud you could probably hear me screaming around the city of Baltimore," siad Tom Carter, who won free furniture.
Gardiners doesn't have to foot the entire bill. The family-owned chain took out insurance, which cost about $10,000. The owners think they've made that up in free publicity.