They're getting right down to e-business on Monday with seminars on database security and managing cloud services.
The OpenWorld conference has spilled onto downtown San Francisco streets.
It's expected to draw 60,000 people, which is 20 percent more than last year.
CEO Larry Ellison kicked off his keynote address with some non-tech talk, praising defending America's Cup champions Oracle Team USA and their back-to-back wins over Team New Zealand on Sunday.
