Because of the inconvenience the breach has caused shoppers, Target is offering a 10 percent discount Saturday and Sunday. Even so, shoppers say it's going to take a while for target to earn back their trust.
Cash was king at Target Friday after the retail chain acknowledged that hackers obtained information from over 40 million credit and debit card accounts between November 27 and December 15.
Target says it eliminated the problem, but many people aren't convinced.
"It's just one of those things that you have to do to take care of yourself," shopper Tom Eversole said.
Target says it's heard of only few reports of fraud and that no shopper will be held financially responsible for any credit or debit card fraud.
The company is also doing some major damage control. It's giving a discount on Saturday and Sunday.
"So at Target we get a 10 percent discount if you're a team member, and we want to extend that team member discount to all of the guests that come and shop with us this weekend as a small way to say thank you," CEO Gregg Steinhafel said in a statement posted to YouTube.
It appears a virus infected Target's point of sale terminals where shoppers swipe their card to make a purchase.
"So instead of that computer being a trusted agent, what happens is that malware comes in and basically diverts that traffic. So think about a traffic cop sending the information not to the safe bank but into the robber's van if you will," McAfee Chief Privacy Officer Michelle Dennedy said.
Shoppers are taking legal action. There are at least five known class action lawsuits that have been filed so far.
Check out these tips to protect your credit card information if you shopped at Target: What Do You Do If You Shopped At Target?