CCSF launches controversial ad campaign

CCSF rolls out marketing campaign to help fight the negative attention facing the college.
December 30, 2013 5:29:46 PM PST
A hearing is taking place Monday that could decide the future of City College San Francisco, just as a controversial new marketing campaign gets underway to help fight the negative attention facing the college.

City College of San Francisco wants people to know it's. "Still Strong. Still committed. Still City College." The school and state chancellor's office are splitting the $250,000 bill to pay for a new marketing campaign -- in spite of criticism of the school's finances.

The ads on the electronic billboards are already up in some prime locations like the Bay Bridge Toll Plaza. It's all part of an effort to counter the negative news the school has endured since the Accrediting Commission for Community and Junior Colleges issued an order revoking City College's accreditation in July.

City Attorney Dennis Herrera and lawyers from two teachers' unions were in court again Monday after arguing for preliminary injunctions last week in an effort to block the decision made by the regional commission.

A teachers' union attorney says that decision has led to a 30 percent drop in enrollment. The judge has given no indication when he might issue his ruling, but City College officials say it's in everyone's best interest for CCSF to succeed.


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