Facebook puts on boot camps to help small businesses advertise

Companies are using Facebook to advertise and attract more business.
Thursday, August 07, 2014
Ever wonder why Facebook is free to use? Everything you like, or photos that you post on Facebook helps the social media company determine if advertisers should be targeting you. As a result, millions of small businesses are now using the social network to engage with you.

More than 1.25 billion people use Facebook every month. At last count, 30 million of them are small businesses looking to sell to you, and they're doing so very strategically. They are basing it on your likes and interests.

Facebook has put on five boot camps this summer to attract even more small business advertisers. They invited ABC7 News to cover the one of the boot camps.

The entrepreneurs at the camp are being coached to be authentic when they create a page.

"What business owners tell me is the more they've been able to really uniquely identify and talk about who they are, the more successful they've been on Facebook. It helps their staff stand out as opposed to looking like just another piece of content in a sea of content that we see more and more of every day," said Dan Levy, Facebook's Small Business Director.

Andrew Chau has been on Facebook since college. When he and his business partner started Boba Guys, they knew Facebook would help them reach their bubble milk tea customers. Not just to sell to them, but to interact with them.

"We even like replying, so we were trying to figure out what recipe or what drink to do next. People see all these answers, and they think it's just a vacuum. But we try to get back to every single person who gave us a suggestion, especially the ones that we may use," said Chau.

Facebook can guide advertisers to decide which of its billion-plus users to target. Little Passports sends kids a monthly package to teach them about a new country. It spent $200 on Facebook ads to start, but that soon escalated.

"In 2014, we already spent over a $1million dollars advertising on Facebook. We're a multi-million dollar business at this point, and Facebook is our number one sales channel. It's directly the result of Facebook," said Amy Norman of Little Passports.
Related Topics:
business technology facebook advertising social media Menlo Park
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