Toy analyst becomes highest YouTube earner

To toddlers, she is an obsession.

To parents, she's a mystifying annoyance.

To online advertisers, she's a goldmine.

We are talking about DC Toy Collector, a YouTube enigma who somehow amassed a small fortune describing children's toys.

Each of the videos features a mystery woman, with perfectly polished fingernails, unwrapping a new toy and then describing in a soothing, childlike voice.

According to OpenSlate, a platform that analyzes ad-supported content, that strange skill set earned her $4.9 million last year, making her the highest YouTube earner of 2014.

Who knew playing with toys could be so profitable!