Dove's new Super Bowl ad shows the softer side of dads


He's the guy who wiped your runny nose, taught you how to tie your shoes and gave you countless piggyback rides. And now, Dove's new Super Bowl ad is reminding you how much you love your dad and showing dads everywhere that caring is a sign of strength.

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The video for Dove Men+Care shows all the moments that make up fatherhood and all the different ways kids call for their dads, from the happy shrieks when dad gets home from work to the panicked pleas for dad to come to the rescue.

"What makes a man stronger," the video asks. "Showing that he cares."

The overwhelming response to the video on social media has been "break out the tissues."

"Made me tear up. I love being a dad," one person wrote.

"If @DoveMenCare's #SuperBowlXLIX ad doesn't make you cry, check your pulse," wrote another.

"We know that men today are embracing their caring roles more than ever, and that these experiences are fulfilling and strengthening them," Jennifer Bremner, Unilever Director of Marketing, said in a press release. "This inspired us to share a film that shows what strength truly looks like today."

Photo used with permission.

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