Popularity of pumpkin-flavored drinks boosts pumpkin sales

Wednesday, October 1, 2014
Drink
Starbuck's pumpkin spice latte
KGO-KGO

The seasonal pumpkin flavored coffee drinks is giving the agriculture industry a big boost.

The popularity of pumpkin-flavored drinks is spiking sales of actual pumpkins.

About a decade ago, Starbucks introduced its famous pumpkin spice latte. Since then, sales of pumpkins have sky-rocketed to meet the growing demand for pumpkin-flavored food and drink.

In the last five years, the U.S. Department of Agriculture says pumpkin sales have jumped 34 percent.

There is pumpkin-flavored everything these days, from beer to even beef jerky.