Super Bowl Host Committee juggles volunteers and corporate sponsors

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Despite many corporate sponsors, thousands of people working to make Super Bowl events run smoothly are not getting paid. (KGO-TV)

Just about everything connected with the Super Bowl is sponsored by a corporation, big companies paying big bucks to be part of the action, but thousands of people working to make Super Bowl events run smoothly are not getting paid.

Volunteers are everywhere at Super Bowl City in San Francisco. They are easy to spot in bright orange jackets. They offer directions, snap photos, even help people figure out crazy electronic football games.

It's also easy to spot all the corporate sponsors that have set up activities and helped fund Super Bowl City. Admission is free, but the sponsors clearly want to show who is paying - with logos on just about everything.

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When we arrived, the first thing a volunteer said to us was "Welcome to Super Bowl City, brought to you by Verizon."

Despite all the corporate money being spent, more than 5,000 people answered the call to work for free, both at Super Bowl City and around the Bay Area where they provide transportation advice.

Ed Messinger is a retired Redwood City resident who couldn't wait to sign up. "When I heard the Super Bowl was going to be hosted in the Bay Area I immediately got online and started looking for what opportunities existed because I just wanted to be a part of it."

Volunteers had to commit to at least three four-hour shifts. In return they got backpacks and uniforms. Some, including David Torres of Brentwood, are so dedicated they actually started working months ago. "I started as a screener, so I started screening the first batch of volunteers, a lot of them which are now working with us."

Mary Anne Drummond of Carmel has already put in more than 200 hours. She says the whole operation is "a great statement to the fact that volunteerism is not dead."

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But even if volunteers are having a great time, employment lawyer Jahan Sagafi says these types of events walk a legal tightrope because of California's strict labor laws. "There's a big question as to whether it's a civic activity or it's a corporate activity. If it's for commercial benefit, then the sponsors are running the risk of running afoul of the employment protections and the volunteers really should be getting paid."

The volunteers are actually organized by the Super Bowl 40 Host Committee, not the National Football League or corporate sponsors. Alissa May, the Host Committee director of volunteers, told ABC7 the committee is careful to stay within the labor laws. "We are not a money-making machine. We are a non-profit. We draw a very clear boundary between the corporate sponsors and what the volunteers do."

Sagafi takes issue with the committee's requirement for volunteers to sign a wide-ranging waiver, agreeing to "final and binding" arbitration instead of a lawsuit if there's a problem. Sagafi points out the people "are volunteering their time and, on top of that, to have to give up their rights if something bad happens to them, like they get injured - that seems particularly unfair."

The Host Committee did not respond to our questions about the legal waiver and requirement for arbitration.

None of the volunteers will work on the day of the Super Bowl.

Click here for full coverage on Super Bowl 50.

Written and produced by Jennifer Olney
Related Topics:
sportsSuper Bowl 50Super BowlvolunteerismAssignment 7businessmoneylawsemploymentjobsSan FranciscoSanta Clara
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