SAN FRANCISCO (KGO) --Tens of thousands of music fans gathered at Golden Gate Park for the Outside Lands Music Festival.
Eighty artists, 30 breweries and nearly a quarter million people is what comprised Outside Lands Music and Arts Festival last year and it all started again Friday.
WATCH LIVE: 70,000 expected to attend Outside Lands Festival in San Francisco
It's a place to let loose, let go and have some fun. "We just love the live music and the vibe here and San Francisco is a great city," Howard Beech said.
Beech and Maggie Renshaw trekked by car from Manhattan Beach. The So Cal family bought their tickets really early. "VIP was my wife watching, $769 or something like that," Beech said.
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That price grants the family access to every performance.
Some folks paid late and paid $300 just for a day pass. "It is a lot, but I think it's worth it to have this weekend to share this experience with him and with other people, other music lovers," Renshaw said.
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For the first time this year, Outside Lands Music Festival is allowing concertgoer the convenience of paperless payments. "What we have done is taken the RIFID they made for entry and made it into a digital wallet," Paypal Senior Director of Global Initiatives Anuj Nayar said.
The 70,000 visitors can pay at any of the 80-plus food and drink venues with their wristbands. This festival for music lovers and foodies is sold out for all three days.
Some young teens came up from SoCal, too. "Get some good weather good music and good food," a girl said.
Outside Lands Music Festival is a place where retro is cool and the vibe makes all ages feel welcome, but it comes with a pretty nice price tag.
LCD Soundsystem, Radiohead and Lionel Richie are headlining the festival.
Gates opened Friday at 11 a.m., with 60 bands performing by Sunday evening on a new LED lit main stage.