Apple to unveil new MacBook at event in Cupertino

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ByJonathan Bloom KGO logo
Thursday, October 27, 2016
Apple to unveil new MacBook at event in Cupertino
Apple is expected to unveil a new MacBook Thursday, an update to what's become the standard laptop of Silicon Valley.

SAN FRANCISCO (KGO) -- Apple is expected to unveil a new MacBook Thursday, an update to what's become the standard laptop of Silicon Valley.

Visit a coffee shop in San Francisco and you might think you walked into an Apple store.

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The little company from Cupertino has become a giant. For the company that arguably reinvented the computer and the telephone some say Apple hasn't really innovated a new product category in 10 years or so.

And Wall Street has noticed the stock dipped after Apple announced a drop in annual revenue for the first time in 15 years.

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Apple hopes its big product launch turns that around. "They're having people in from all over the country to see whatever the new stuff from Apple is," CNET Section Editor Dan Ackerman said.

And you may get a clue from images found on Apple's website of a new MacBook Pro featuring a thin color display above the keyboard and a fingerprint sensor.

As with the iPhone, the design changes look small. "I know what they're going to do, they're going to take away more ports, that seems to be the direction they're headed in," Apple user Ayush Khanna said.

But when it comes to the MacBook, staying conservative could actually be a good thing for Apple. after all, people use these two devices for very different things.

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