Brawny Woman replaces Brawny Man for Women's History Month

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The Brawny paper towel company replaced the Brawny Man with the Brawny Woman (WTVD)

Paper towel company Brawny has replaced its iconic Brawny Man with a woman for Women's History Month.

The Brawny Woman is part of the #StrengthHasNoGender initiative, started by Brawny's parent company Georgia-Pacific.

The initiative, now in its second year, celebrates women in science, technology, engineering, and mathematics.

Brawny Woman rolls are available in eight-roll packages during the month of March in Walmart store across the country.

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