SAN FRANCISCO (KGO) --Less than a week into the World Cup and we already have proof of the sport's rapidly-growing popularity in the United States.
ESPN announced on Tuesday the USA-Ghana game Monday was the most-watched soccer game ever on the network.
On Tuesday, Russia and South Korea tied 1-1, in a match-up of future and past host nations. Brazil and Mexico tied earlier, both teams leaning on their goal keepers during a 0-0 match.
Fans gathered to watch the Mexico-Brazil game in San Francisco at Civic Center Plaza. ABC7 News takes a look at how the World Cup has people talking both in person and online.
There were big plays on big screens, but there is also plenty of action on all those little ones. Fans of Mexico and Brazil kept one eye on soccer and another on their smartphones, sharing the whole event.
"If you take a look around, everyone has their phone out, everyone is either tweeting, facebooking, instagraming or Vining," Mexico soccer fan Luis Gutierrez said.
Social media companies haven't released data on the Mexico versus Brazil game, but during Monday's match-up between Team USA and Ghana social media exploded.
Ten million people were on Facebook having 15 million interactions. According to Twitter, Clint Dempsey's goal in the first 30 seconds of the game ignited the twittersphere around the world after that play. Users generated nearly 174,000 tweets per minute, making it the most tweeted event of the game.
And for every fan there is also a different social media preference.
Some people like Instagram because you can just let the pictures do the talking and you don't feel like you have to write anything.
Jumping on social networks for these games is now part of this global game, but not everyone is part of the watch and post crowd. Others say they're too focused on the game.