Moms start online campaign to celebrate stretch marks

An online campaign started by a pair of moms to empower women to celebrate their stretch marks has gone viral.

A pair of moms has started a new online campaign to celebrate stretch marks.

The "Love Your Lines" campaign is meant to empower women to share images and stories of what they call "Tiger Marks."

In just two weeks, the Instagram campaign has gotten over 45,000 followers and hundreds of photos from women worldwide.

Instagram page "Love Your Lines" empowers women to celebrate and embrace stretch marks.

Writer and photographer team Alexandra Elle and Erika Salazar say they wanted to do send a strong message to women about embracing their bodies.
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