Now they've taken it a step further, addressing the question: Can a model be an athlete?
Yes, the new spot asserts, by showing that Gisele Bundchen is more than a model.
In fact, the message of the ad is that--despite the feedback she is bombarded with each day--Gisele gets to decide who she is, and that includes whether she's an athlete.
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The ad features Gisele working out on a punching bag, which she told Good Morning America, is not just for show--it's a regular part of her workout. Negative and positive comments litter the walls behind her, but Gisele pays them no mind. She keeps the punches rolling and "athlete" metaphorically stamped across her forehead.
"Everything in life, you gotta work for it," she told GMA.
Olympic skier Lindsey Vonn is also a part of the "I Will What I Want" campaign.
Let us know what you think of the ad in the comments.