Starbucks exec 'personally attacked' by Twitter users over 'Race Together' campaign

One Starbucks executive says that he was "personally attacked" online over the coffee chain's controversial "Race Together" campaign.

Corey duBrawa, senior vice president of global communications at Starbucks, said he "felt personally attacked in a cascade of negativity," in a blog post on Medium. Starbucks had launched is "Race Together" campaign this week, an effort by the coffee behemoth to start conversations about race.

"I got overwhelmed by the volume and tenor of the discussion, and I reacted. Most of all, I was concerned about becoming a distraction from the respectful conversation around Race Together that we have been trying to create."

The online "brew"-ha-ha started when duBrawa posted a tweet regarding the #RaceTogether campaign.

But shortly after duBrawa published his tweet, many online chimed in with their criticism.

duBrawa ended up briefly deleting his Twitter account, which prompted more criticism from social media users.

The Starbucks exec, however, brought back his Twitter account on March 17, generating both positive and negative feedback from social media users.