Bay Area-based cafe chain Specialty's Bakery reopens its South Bay location

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Tuesday, March 2, 2021
Specialty's Bakery reopens for business in Bay Area
Pleasanton-based Specialty's Bakery is reopening for business after closing its 50 stores across three states during the pandemic.

MOUNTAIN VIEW, Calif. (KGO) -- A Bay Area business is celebrating a rebirth during the pandemic.

Specialty's Bakery reopened its Mountain View location today.

In May, the Pleasanton-based company closed all 50 of its cafes across California, Washington, and Illinois -- citing financial hardship.

Then in July, the original co-founder stepped in to buy the company back.

"We knew there was a big demand for Specialty's and we also saw a chance to do a reset and kind refresh the concept. So, Ellis is our grand experiment. In the short term, though, we really just plan on this store, but we'll do a lot of delivery -- as we always had -- and we'll get a reach, you know, in terms of customer base doing that," said Craig Saxton, co-Founder of Specialty's.

Other Specialty's locations could reopen in a few months.

The cafe is debuting new sandwiches and salads -- and those fan-favorite cookies are still a staple.