Usually, there's a line around the block at one store in Palo Alto on a day like this, but instead ABC7 News found one man named Noah Marriot waiting outside.
He was the first and last person in line. When asked how he felt about being the only one there he said, "it sucks," and not as exciting as he hoped it would be.
RELATED: Apple unveils newest iPhones and watch
Data reveals the iPhone 8 won't be that popular. Slice Intelligence reports pre-orders for the iPhone 8 are down 78-percent compared to iPhone 7.
One review called the iPhone 8 a fairly straightforward update of the iPhone 7.
Apple is also releasing its newest version of Apple TV, and the Apple Watch Series 3.
The big lines are expected for the iPhone 10, which will be released to the public on November 3.
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