The San Francisco Fire Department first reported the incident around 8:40 a.m. on Twitter, saying the car went over the cliff and was on the beach.
One person was rescued by first responders and the fire department says she was taken to a trauma center.
Photos from the fire department shows a car flipped over the beach.
It's unclear what caused the victim's car to go over the cliff.
Stay with ABC7 News for more on this developing story