It is set aside to help out nonprofits, charities, and those with need during the holiday shopping season.
In 2017, the Chronicle of Philanthropy says $274 million was raised. Clearly American's are into this, so how do we make sure our money goes where we want it to go?
Lori Wilson, President & CEO, of the Golden Gate Better Business Bureau, stopped by ABC7 News studios to talk about how to make sure you are donating to a legitimate charity.
Also, go here to check out the Better Business Bureau's Scam Tracker.
You can see the full interview in the player above.