CEO Tim Cook greets Apple fanatics at iPhone launch in Palo Alto

Apple CEO Tim Cook greeted eager fans waiting outside the Apple store in Palo Alto who wanted to be the first to get their hands on the newest iPh

PALO ALTO, Calif. (KGO) -- Apple CEO Tim Cook greeted eager fans waiting outside the Apple store in Palo Alto who wanted to be the first to get their hands on the newest iPhones.

The iPhone XS and the XS Max are said to have the most impressive technology yet. Apple says the XS and XS Max are faster with a more advanced camera and extended battery life. The XS starts at $999.
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RELATED: Got $1,100? Apple shows off most expensive iPhone yet

The larger version, the iPhone XS Max has a 6.5 inch display, making it Apple's biggest screen, the price starts at $1,099.

These are not cheap, so if you want one of these new toys, you can try selling your old iPhone, but you better act fast. After the announcement was made, resale value of the old iPhones dropped by as much as $50.
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PHOTOS: Apple unveils new iPhones, watch at event

Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Kaiann Drance speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Phil Schiller speaks about the camera on the Apple iPhone XS during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Phil Schiller speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Jeff Williams speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Phil Schiller speaks about the Apple iPhone XS at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Phil Schiller, Apple's senior VP of worldwide marketing, speaks about the new Apple iPhone XS Max during an event Wednesday, Sept. 12, 2018, in Cupertino, Calif.none

Crowds are smaller than what we normally see at Apple stores for iPhone release, but that may change next month when the cheaper XR model goes on sale.

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