Here's a method of advertising that's truly the pits.
The Wakino Ad Company in Japan is now placing advertisements on the arm pits of young women.
[Ads /]
The ads are in color, come in various sizes, with "arm pit rentals" starting at $120 an hour.
Fittingly, the ad company is owned by a Japanese brand specializing in beauty products for the underarm.
[Ads /]
The company is now looking for models ready to throw their hands in the air, including men, and is also organizing an armpit beauty contest.