Guitar makers in Paracho, Michoacán, Mexico say their guitars stood out in film, and now they are flying off the shelves.
RELATED: Marigolds, papel picado and alebrijes: The visual language of the new Disney-Pixar film 'Coco'
The guitar makers are also adding a little flair inspired by the movie, painting Dia de Los Muertos-themes skulls and symbols in multiple colors onto the guitars.
Those musical instruments are now finding homes around the world as the instrument maker ships internationally to meet the demand.
The Walt Disney Company is the parent company of this ABC station.
RELATED: Movie-goers praise accuracy of family dynamics in Pixar's 'Coco'