The annual tech conference is expected to bring an economic boost to San Francisco's Downtown businesses, especially restaurants.
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Dreamforce was still held in 2021, but on a much smaller scale because of COVID. It drew in about a thousand people in-person, compared to the 170,000 people back in 2019.
LAST YEAR: Dreamforce opens in San Francisco with 1,000 in-person attendees, 1st convention since 2019
SF Gate reports that restaurants are seeing a 20% increase in reservations and private room bookings for this week.
Despite the much-needed boost, reservations are still down 32% compared to 2019.
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If you are headed to Dreamforce, expect to see a star-studded speaker panel from Matthew McConaughey, Bono, Jennifer Hudson, Jane Goodall, and Al Gore.