Mondelez to sell Trident and Dentyne gum brands in America; cites decline in chewers

Wednesday, May 11, 2022
SAN FRANCISCO (KGO) -- Mondelez has decided to get rid of its gum business in North America and parts of Europe, reasoning that the number of gum chewers has gone down during the COVID-19 pandemic.

The major candy and snack maker announced it will distance itself from its gum properties, including Trident and Dentyne, according to CNN Business.
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Instead, Mondelez has bet business will be better for its chocolate and baked goods, like Oreos, Chips Ahoy, and Toblerone, which has seen a spike during the pandemic.
The company has just started looking for a buyer and there's no timeline yet for a sale, a spokesperson said.

Mondelez has also said it's planning to move away from its Halls cough drops.
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