HEALDSBURG, Calif. (KGO) -- The busiest women's boutique in all of Sonoma County is in Healdsburg. Everything in the store is free for fire victims. And, we're talking high-end stuff.
"I would like fire victims to walk out of here with enough clothes to wear for a week," said Gina Parmeter, who has solicited and received donations from customers across the nation. More clothes, shoes, make-up and even new merchandise arrive every day.
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That's Gina in the shot outside the store as she led another 'customer' for a fitting. She has given away hundreds of items.
Think of this as 'Queen For A Day' among fire victims. These women fled their homes with their kids, their families, and maybe the clothes on their backs.
"It makes me feel whole, again," one woman told us.
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"This tragedy does not end just because it is no longer on the front pages. Not for us, said another.
"Why you?" we asked Gina. "Because I can," she said. And, she'll continue to serve fire victims through the holidays, or as long as donations keep pouring in.