Salesforce has been putting on Dreamforce for 14 years. The massive crowds will mean traffic hassles in the area all week -- Howard Street between 3rd and 4th streets are shut down.
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A block of Howard Street outside West Moscone Center has been transformed into a national park-themed oasis, complete with a rock climbing wall for exercise and hammocks for resting.
For attendees they have quite an agenda. Here are some of the high profile speakers scheduled to be here: actress Natalie Portman, former first lady Michelle Obama, actor Ashton Kutcher and Dallas Mavericks owner Mark Cuban. There is also a concert on the schedule, where Alicia Keys and Lenny Kravitz will perform.
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It will be a fun week, but also charitable. Salesforce plans to raise about $10 million for UCSF Children's Hospital and is also raising money to help victims of the North Bay fires.
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