SAN FRANCISCO (KGO) -- Colin Kaepernick's controversial national anthem protest could be helping his jersey sales.
The number 7 jersey is now the best seller at the 49ers online store.
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Just two weeks ago, it was the 20th best seller and, at the end of last season, the shirts were on clearance.
RELATED: Supporters react after Kaepernick was no-show at SF church
Not all buyers are fans.
Social media has lit up with videos of people burning their Kap jerseys.
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A Kaepernick jersey will set you back $100.
FULL INTERVIEW: 49ers QB Kaepernick responds to national anthem controversy
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Colin Kaepernick throws the ball during the first half of an NFL preseason football game against the Green Bay Packers on Friday, Aug. 26, 2016, in Santa Clara, Calif. (AP Photo/Tony Avelar)