The annual event, which features a range of activities across the city, can be both meaningful and overwhelming, longtime attendees said.
"The important thing to remember is that everyone comes here for Pride. And so, if you want to do nightlife, it's really fun to walk around, but you're not going to get in anywhere," said Justin Barker of San Francisco.
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Veteran Pride participants advised visitors to plan ahead, especially for popular events.
"Look ahead and make sure you get tickets for events that you want to go to," Barker said.
Danielle Robinson said arriving early is essential for those hoping to get a close view of events.
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"If you want to get up close and see what's going on, you have to get there very early," Robinson said.
Fred Githler encouraged flexibility and bringing a change of clothes.
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"Make a loose plan and be open for, for things to change," he said.
Among the events attendees highlighted as must-see experiences are the Pride Parade, gatherings at Dolores Park, the Trans March and Juanita MORE!'s party.
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Participants also stressed the importance of being prepared for changing conditions throughout the day.
"(Take) all of your winter gear if you plan to stay out past 4 p.m.," Robinson said.
Ayo Banjo recommended that attendees "make sure to have sunscreen, stay hydrated."
San Francisco Pride organizers also offer guidance for attendees. Recommended items include sun protection and a refillable water bottle. Organizers advise traveling light, noting that only clear bags, small clutches and fanny packs are permitted. They also recommend staying with friends because cell service may be limited and using public transportation to avoid long waits.
This year's Pride theme is "Resistance in Action."
"I like to show up and support my allies and my communities by being there and saying that your lives matter and you deserve to be here just like anyone else," Banjo said.
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Attendees said Pride welcomes everyone, regardless of whether they identify as LGBTQ+ or are attending for the first time.
"When I leave pride celebrations, I'm surprised or delighted at the inclusion of all the other communities that participate," Githler said.
Most Pride events, including the parade, are generally free to attend, though tickets are available for grandstand seating and VIP experiences.